MILD MAGIC MOTIF 2023
WE NEED YOUR HELP
Mild Magic is an event organised by the local branch of CAMRA (the Campaign for Real Ale) which requires a distinctive, eye‑catching motif to be used across all its promotional materials. We are inviting you to submit designs (in electronic format, see requirements below) that can be used as a letterhead, on posters, on promotional beer mats and be suitable for embroidering onto the garments presented as prizes. INTERESTED?
BACKGROUND
Mild is a beer style which needs a helping hand. To this end the Stockport and South Manchester branch of CAMRA organise a passport style trail (page detailing the 2022 event) around a number of participating pubs (we have had 100 in previous years!) stretching from Poynton to Salford and Urmston to Glossop. Participants visit pubs and get stamps in their passport, the more stamps, the more prizes. The trail will be running from early April until mid May [dates still to be fixed but likely 7 April to 21 May] to overlap with CAMRA's Mild Month promotion.
DETAILED REQUIREMENT
We would like you to prepare a unified design package consisting primarily of a logo/motif that will be embroidered on to the prize garments, plus a conceptual poster designed around this logo that will be a visual advertisement for the promotion of 'mild' as a beer style (more details here) and 'Mild Magic' in particular.
Logo This needs to be in a common electronic format (.png, .jpg) and with a transparent background/base page to allow easy overlay on other materials. Electronic formats .bmp and .gif would also be acceptable provided that the background is a single solid colour which is not used anywhere else on the design. Beware with .jpg files as what may appear to be a single solid colour is often a palette of closely related colours, especially near other solid colours (see illustration right]. Scaling needs to be considered to accommodate these two extremes: To the left alongside is the 'printed' version as used on adverts et cetera, while to the right is that used as the template for stitching the garments. Click on image for full size view. |
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The background to this image appears white to the human eye but... Click on images to view full scale |
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Poster
This needs to be visually stunning and eye-catching, incorporate the logo along with informational text [minimum of title (Mild Magic), start and finish date and information on how to participate.] It will be printed by standard colour printing so no holographs or mirror finishes!
As we do not yet have details of what is required to be printed on the poster, it is best designed with 'blank' areas into which final details can be dropped.
Timescale
The logo is required by mid-January so we ask you send your design to us by 8 January 2023 so we can make a decision on which logo to adopt. Though not required until March, we also ask for a concept of your poster designs at the same time, but obviously without the final information.
Please send your designs to stockportmildmagic@gmail.com. This email can also be used if further details or clarification is required.
WHAT IS IN IT FOR ME?
The winning design will gain you 4 tickets to visit the Stockport Beer & Cider Festival (stockportfestival.org.uk) plus a case of bottled beers. There will also be the added kudos of your design being on posters all over the area plus around 75-100 people all walking around with a garment bearing your logo.
CAMRA
Stockport and South Manchester is a local branch of CAMRA (the Campaign for Real Ale). The Campaign was founded over 50 years ago and, with around 165,000 members, is now possibly the largest consumer campaigning group in Europe. Apart from a small headquarters staff all the other activities are carried out by volunteers.
CAMPAIGNING
CAMRA promotes real cask beer, real cider and tries to support pubs and breweries. It campaigns Nationally, Regionally and at Branch level by making awards to pubs and breweries. Locally we run an annual Beer and Cider Festival at Edgeley Park Football Ground ine early June. We also produce, with some input from surrounding branches, a bi-monthly magazine called Opening Times that is distributed free to hundreds of pubs. Apart from Mild Magic, two other promotions are run: the Cider Circuit in Autumn and the Winter Warmer Wander over the Christmas period (which promotes stronger beers, old ales and porters).